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Cavendish Farms

"From The Farm"

Frozen French Fries TV Launch

Cavendish Farms needed to make a dent in the frozen french fry market against industry giant McCain.  With a much smaller budget, we leveraged one key differentiator that McCain couldn't match - that all Cavendish Farms potatoes come from PEI, long known to Canadains as the source of the best quality potatoes.

Their new all-natural "From The Farm" brand was so good, PEI potato farmers were proud to sing its praises.

[The series aired with multiple punch lines.]

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