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Cavendish Farms
"From The Farm"
Frozen French Fries TV Launch
Cavendish Farms needed to make a dent in the frozen french fry market against industry giant McCain. With a much smaller budget, we leveraged one key differentiator that McCain couldn't match - that all Cavendish Farms potatoes come from PEI, long known to Canadains as the source of the best quality potatoes.
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Their new all-natural "From The Farm" brand was so good, PEI potato farmers were proud to sing its praises.
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[The series aired with multiple punch lines.]
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