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OMA Insurance Rebranding

As part of the Ontario Medical Association, OMA Insurance needed to differentiate and better articulate their offering.  Becuase they're not-for-profit, OMA Insurance is the only unbiased source of insurance advice at every stage of a doctor's career.

This creative was built around two fundamental insights: Doctors think they've heard all the insurance mumbo-jumbo before, and while they do a serieous job, they like a bit of humour now and then.

And the last thing we wanted to do was show the same smiling, happy, stock-photo people on golf courses and sailboats that every insuarance company features in their materials.

WINNER (GOLD)
Summit Creative Awards 2015
Business to Business Campaign
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