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AIM Trimark

Rebranding Launch Campaign

In a world of indistinguishable mutual funds and investments, AIM Trimark had a real point of difference: Their people did significantly more legwork than anyone before investing in a company's stock.  That extra knowledge made the difference, because Knowing Pays.

This campaign - in Television and Magazine Print - used subtle examples to show that one perspective on the surface might be completely the opposite if you simply dig deeper.

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