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TotalJobs.com

Recruitment Site Launch

In the early days of online recruitment sites in Britain, we launched TotalJobs.com with a unique and compelling strategy: Maybe you're cut out for something better.

Launching in Television and Transit, we united the entire campaign under the single line "Feel like you're in the wrong job?"

It leveraged everyone's dream to be better and more successful than they currently were, and propelled TotalJobs to the top spot among online recruitment sites.

It even worked for their Christmas Card.

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