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TotalJobs.com
Recruitment Site Launch
In the early days of online recruitment sites in Britain, we launched TotalJobs.com with a unique and compelling strategy: Maybe you're cut out for something better.
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Launching in Television and Transit, we united the entire campaign under the single line "Feel like you're in the wrong job?"
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It leveraged everyone's dream to be better and more successful than they currently were, and propelled TotalJobs to the top spot among online recruitment sites.
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It even worked for their Christmas Card.
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