The brand story was built around the Polar Bear. Like the bear, Polar thrives in the harsh environment of the hedge fund world, hunting patiently, finding success where others would fail.
The website was constructed to lead visitors through their complete fund offering and investment strategy.
Website and reporting also optimized for mobile.
Potential new clients were sent high-value DM that led them through the Polar story.
Branding continued through to fact sheets and monthly & quarterly reports.
The complete identity refresh, shown extended through stationery & collateral materials.
Polar Asset Management Partners Rebranding
Polar Capital had a 20-year reputation in the marketplace as one of the giants of the hedge fund industry. But their brand still aligned more with an earlier form of their business. We needed to create a strong, sophisticated brand that would help the sales team bring more investors into their growing fund offering.
